Why all small businesses should consider entering awards in 2022

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Love Local, Trust Local Awards founder Barabara Cossins shares her own bashful relationship with entering for awards – and explains why everyone should do it
Barabara’s Kitchen winner of the Jams, Chutneys & Honey Category – Love Local Trust Local Awards

Back in November 2013 I needed to embrace social media. I met Becky Walsh, a marketing consultant who had just moved into the village, and she badgered me to promote the pub and butchery online, to tell everyone about the great story of our local food and drinks.
One of the things she kept on (and on …) about was entering awards. She made me enter competition after competition, and although I was reluctant I knew we had to do it. Previously I hadn’t wanted to put myself out there but if you want people to support you, then they have to know who you are, how good your business is and what it is you are doing that makes you different.
These days I know only too well that the business needs a face – both for the owner and the full team behind them. After trading for 30 years we have probably won more than 20 awards and have another 20 runners up plaques. Every single one of those has made us feel proud of the effort we put in to get there. Awards justify our hard work and give the business and the team behind it, the recognition they deserve.

Turning the tables
Now we’re the ones running the Love Local Trust Local (LLTL) Awards for local businesses here in Dorset,and it’s our turn to say “Well done, you are fabulous!” and for those businesses in turn to go out and make the most of this recognition.
There are 15 categories to choose from in 2022 so if you’re a business that is growing, producing, rearing, brewing, crafting or cooking here in Dorset, and you source your ingredients within 30 miles of your home base then you should be entering. There are a few changes & tweaks from last year, all strongly supported by the Love Local Trust Local sponsorship team, and we are very pleased to have the brand new categories of Farm Shops and Hospitality on the categories list.

Enter now
Awards are open now and FREE to enter. Remember, if you don’t tell other people about the amazing things you’re doing they won’t know. Put yourself out there! You can enter one product in each category, or multiple products into a single category, it’s totally up to you.
Here’s what one of our fabulous Winners of the LLTL had to say about her award:
“Being a micro producer, winning this award was a great achievement and has given me greater presence in the marketplace.” Barbara, Founder, Barbara’s Kitchen, 2020 LLTL Winner
The LLTL awards are fast becoming the food & farming family to be part of. They recognise the hard work and dedication of the people behind the food on our plates as they work hard to put Dorset producers on the map.
The Love Local Trust Local movement was created by farmers in 2018 in order to both recognise and celebrate the hard work of other farmers and also local producers & fishermen. The annual awards are a great way to help do just that. Love Local Trust Local is also tackling corruption in the food labelling industry, and helping to protect Britain’s world-leading food production standards.

To find out more, visit lovelocaltrustlocalawards.co.uk or call us for a friendly chat on 07831 184920.

Sponsored by Blanchards Bailey – Law for Life

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