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Voice of the showground

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Tracie Beardsley meets the Dorset man who is the voice of country shows, polo matches and equestrian events around the world

Suddenly, it all makes sense. To the untrained eye, scurry racing looks like pint-sized ponies careering around an arena pulling grown adults on go-karts. But there’s etiquette involved. Strategy. A lead pony. And thanks to the calm, commanding tones of commentator Simon Ledger, I, along with thousands of show ground spectators, understand it all.This is entirely thanks to the seemingly effortless skill of professional commentator Simon’s voice, which has become a familiar part of the summer soundscape at local agricultural shows. Whether it’s at the Gillingham & Shaftesbury, Dorset County, Frome or Melplash, he brings clarity and humour to everything in the main ring, from cattle parades to camel racing. But while he’s a Dorset favourite, Simon is far from just a local fixture. His commentating career spans Sandown Park race meetings, British Army equestrian events and high-goal polo at Guards Polo Club. One day he’s in a shed-on-stilts box above a county show and the next, he’s addressing royalty from a grandstand in the grounds of an Indian palace.

Simon in his garden, at home near Sturminster Newton
All images: Courten ay Hitchcock

A packed wall planner
When I catch up with Simon at his home near Sturminster Newton, he’s preparing for his busiest time of year: his wall planner reads like a Foreign Office itinerary. In between commentating, he also oversees the British Army polo teams – managing riders, securing sponsorships, facilitating training and accompanying teams to international tournaments. It’s a role that has taken him from Mongolia to Malaysia, Pakistan to Moscow.
Closer to home, August and September are dominated by country shows, stacked back-to-back across the south.
His office is part travelogue, part regimental archive. Silver trophies sit beside elegant horse sculptures, alongside photos of polo teams in far-flung corners of the globe.
The rest of his office is stacked with commentary scripts, folders and paperwork meticulously laid out in regimented rows: his military discipline of 36 years is showing. A graduate of Sandhurst at just 19, Second Lieutenant Ledger’s first assignment was Northern Ireland. ‘I grew up quickly,’ he says. ‘My troop were sons of Yorkshire miners – tough as teak. There I was, a public school “posh boy”. They didn’t mince their words – invective is probably the polite way of putting it. But they looked out for me and taught me humility. That camaraderie still moves me. I’m in touch with many of them even now.’

Simon (centre) with the winning Hackett British Army Team at British Polo Day, Jodhpur, India, 2016 – raising the trophy presented by His Highness Gaj Singh II, Maharaja of Marwar-Jodhpur


A tour in Germany followed, where Simon traded in ‘his rotten old car’ for £500 and bought his first polo pony. He became a hired hand around the army polo circuit and began to dabble in commentary. His ability to communicate didn’t appear by accident: ‘During my Gunnery Officers Course at Lulworth, I had to memorise a 90-minute lesson on every single part of a gun,’ he says. ‘It taught me how to use my voice to emphasise key points, how to stand confidently before an audience, delivering a structured story with a beginning, middle and end. That discipline is exactly what I use when I commentate.’

Simon’s office is littered with polo memorabilia

Away from the ring
Long before the gates open to the public, Simon is already walking the showground: ‘It’s important to get the human stories across to visitors, so I like to take time to meet the exhibitors and get to know about them and their animals. I hope my commentary inspires visitors to find out more about the things they see. It’s also vital to thank the show sponsors and put them in the spotlight – their generosity is crucial.’
The job does have its glamorous moments: Simon regularly commentates at polo events attended by diplomats, politicians and royalty.
He’s particularly close to Indian politician and diplomat Maharaja Gaj Singh II of Jodhpur – ‘a great friend’, Simon says. ‘I’ve taken Army teams to him many times.’
He’s especially proud of his fundraising work for the Indian Head Injury Foundation, set up after the Maharaja’s son suffered brain trauma in a moped accident: Simon’s skills with a gavel have so far raised more than $3 million through charity auctions.
Closer to home, he re-established the Dorset Yeomanry in 1997 as a charity supporting territorial servicepeople – reviving a tradition dating back to 1746.Even after ten hours in the commentary box, that military discipline never wavers. ‘I must concentrate, get my facts right and ensure the schedule runs smoothly. I pace myself and drink plenty of water – never alcohol. And then after a long day in a hot commentary box,
I go home, run a bath and check my notes so I’m ready for the next day. It’s exhausting – but I love it.’

Simon Ledger is his office

Quickfire questions:
Commentator moment?
‘I was commentating at the prestigious Rundle Cup, between the Army and Navy: my border terrier would always sit with me in the commentary box. Having told the crowds in my sternest commentator voice that all spectators must keep their dogs on a lead, the very next thing I see is a dog tearing towards Prince Harry and his polo pony: “Would someone control their dog!” I yelled … only to discover the runaway was mine! There was a lot of humble pie …’

Book by your bedside?
‘I’ve got two Dick Francis’ on the go. I’ve never had the bravery or fitness to become a national hunt jockey, but love it as a sport.
‘Also Exmoor Farms – A Year on the Moor by Victoria Eveleigh: it’s a beautiful book charting a farming year on Exmoor. I also keep a diary of birds I see – I love bird spotting.’

A-list dinner party guests?
‘William Wilberforce – a man ahead of his time. And also Admiral Sir Barington Reynolds, who went to sea at nine years old and played a major role in the destruction of the African slave trade.’

Learning Mentor required | Future Roots

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Based on a 30-acre care farm
Salary Range: £14 – £15.50 an hour 
Between 30-37 hours a week

The role can be offered as Full Time, Part Time (minimum of 30 hours) or Term Time Only as a degree of flexibility over the hours may be possible for the right candidate

Start Date: November 2025 or soon after

Do you want to support young people and help to deliver positive outcomes? Do you have a love and passion for animals?

Based in rural West Dorset, Future Roots is a long- and well-established provider of complimentary education and re-engagement services for children and young people. Working with schools and Local Authority Children’s Services we use a farm environment and our animals to offer young people learning and therapeutic experiences to help them overcome trauma and challenges.

We are currently expanding so are now looking for someone to join our team who can bring demonstrable skill and experience from a background of working with children and young people, and who has an affinity with the outdoor environment and animals.

For further information about the role contact Julie Plumley (Director Future Roots) on 01963 210703 or via email: [email protected]

Please visit our website www.futureroots.net to see the full range of what we do.

Closing Date: 9am Monday 15th September at 1pm

Senior Digital Marketing Manager – 9 Month MAT Cover | Wessex Internet

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About Wessex Internet

We are a fast-growing, innovative Internet provider, delivering full-fibre broadband across rural areas in the Southwest, including Dorset, Somerset, New Forest, and now expanding our network into Wiltshire. Dedicated to delivering lightning-fast broadband to thousands of countryside homes and businesses, we are different to most Alt Nets in that we design, build, and operate our own network to ensure every connection meets our high standards.   Late last year, we celebrated an exciting milestone in connecting our 10,000th customer to our full-fibre service. This achievement highlights our commitment to exceptional customer service and is reflected in our customer reviews and trust pilot scores.   We’re a growing business built on teamwork, where each contribution is valued and has a part to play in our successes. With a focus on personal and professional growth, we offer endless opportunities to make an impact. As we continue to grow, we are seeking passionate individuals to join our team.


The Role
Wessex Internet have a new & exciting opportunity to join us as a Senior Digital Marketing Manager. You will report into our Head of Marketing. You will lead the development and execution of comprehensive digital marketing strategies that drive lead generation, increase sales, and enhance brand visibility. This role involves managing and optimising a range of digital channels, including SEO, PPC, and social media across Google, Meta, and Bing. The ideal candidate will collate the data to continuously refine marketing tactics for improved ROI and performance. You will also need to have a good analytic background in paid media. 

Responsibilities include overseeing content planning and execution, managing relationships with digital marketing and web development agencies, and implementing A/B testing to improve lead generation and conversion rate optimisation (CRO).

You will also be responsible for the day-to-day management of the CMS, it’s integration with Salesforce deploying updates and SEO best practices.

Key Responsibilities: 

  • Develop and execute comprehensive digital marketing plans that drive leads, sales and enhance brand awareness
  • Manage and optimise digital marketing channels, including SEO, PPC, organic and social media across Google, Meta and Bing
  • Continuously optimise strategies and make data-driven adjustments to improve outcomes and ROI
  • Ability to create a digital marketing content plan across channels and execute this using a test and learn approach
  • Work closely with our digital marketing agencies optimise PPC, display, and paid social campaigns
  • Ensure best practices for online creative, implementing A/B testing to optimise ad performance
  • Oversee the day-to-day management of the company website, ensuring content updates and optimisations using Umbraco CMS
  • Collaborate with our web development agency and Salesforce developer to deliver website change projects, bug fixes, and enhancements that cannot be completed within the CMS
  • Increase organic traffic by ensuring the website adheres to SEO best practices and conduct regular keyword research and optimise website content for search engine visibility
  • Lead, mentor, and develop the Digital Marketing team, fostering a collaborative and innovative work environment

Requirements:

  • 3+ years experience in digital marketing with hands-on experience of managing search, display and paid social campaigns
  • Strong knowledge of analytics including knowledge of Google Ads (Search and Display), Facebook Ads, Microsoft Ads and Google Analytics
  • Strong Excel skills and ability to create and update reports, drawing out useful insights
  • Experience in conversion rate optimisation and using data to improve website performance
  • Commercial/analytical mindset
  • Experience of using website content management systems
  • Previous knowledge/experience using Salesforce or other CRM system would be advantageous
  • Previous experience of managing agencies desirable
  • Good understanding of Search Engine Optimisation and previous experience using SEO tools
  • Proactive and enthusiastic – keen to take ownership of projects

Benefits

  • A starting salary between £40,000 – £45,000, dependent on experience
  • 25 days annual leave + bank holidays with the option to buy/sell up to 5 days.
  • Daily free breakfast.
  • Private medical, life assurance, income protection
  • Cycle & Tech Schemes
  • Enhanced family leave
  • High street discounts on over 100 big name brands.
  • Career progression in a growing company.
  • Christmas and Summer social events
  • 75% staff discount on our broadband

Find out what it’s really like to work at Wessex Internet from some of our team by visiting https://www.wessexinternet.com/careers/ and watch our short video https://youtu.be/5U1j7GzB3Cc

Salary: £40,000 to £45,000 per annum, depending on experience
Role Type: Full Time/ Permanent Hours: 40 hours per week
Location: Office based Nr Blandford Forum, Dorset 8am – 5:30pm Monday to Friday. Hybrid work, minimum 3+ days in the office per week.
Holiday: 25 days plus bank holidays

click here to apply

Digital Marketing Executive- 12 Month MAT Cover | Wessex Internet

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About Wessex Internet
We are a fast-growing, innovative Internet provider, delivering full-fibre broadband across rural areas in the Southwest, including Dorset, Somerset, New Forest, and now expanding our network into Wiltshire. Dedicated to delivering lightning-fast broadband to thousands of countryside homes and businesses, we are different to most Alt Nets in that we design, build, and operate our own network to ensure every connection meets our high standards.

Late last year, we celebrated an exciting milestone in connecting our 10,000th customer to our full-fibre service. This achievement highlights our commitment to exceptional customer service and is reflected in our customer reviews and trust pilot scores.

We’re a growing business built on teamwork, where each contribution is valued and has a part to play in our successes. With a focus on personal and professional growth, we offer endless opportunities to make an impact. As we continue to grow, we are seeking passionate individuals to join our team.



The Role
Wessex Internet have an exciting opportunity as we are seeking a Digital Marketing Executive to join us on a 12 month MAT cover. You will support the digital side of the marketing team across multiple channels. 

You will be responsible for managing and updating website content, ensuring it’s accurate, SEO-friendly, and aligned with our brand. You’ll assist in delivering digital campaigns, creating landing pages, and optimising lead generation efforts—particularly through Meta lead forms and paid search activity on Google and Bing.

Additionally you’ll help identify performance improvement opportunities, analyse keyword data, and track key campaign metrics. You’ll also stay on top of the latest digital trends, bringing innovative ideas to enhance our online presence. Additionally, you’ll support digital build projects, including QGIS area mapping and launching targeted posts across social media platforms.

The position is to cover a Maternity cover which should last around 9-12 months. There maybe future positions available within the marketing team at a later date.

Responsibilities:

  • Website content: manage day-to-day content updates across the website, creating landing pages, ensuring content is accurate, on-brand and SEO-friendly
  • Campaign support: assist with the delivery of campaigns across our ads and website
  • Lead gen: own the meta lead gen form and optimise (test & learn) and support the DMM on identifying opportunities for improvements across our search and paid google [& bing] search engines through updating metadata and analysing keyword performance 
  • Analytics: help monitor and report on the performance of digital activities
  • Trend awareness: keep up to date with digital trends and bring fresh ideas to enhance our digital presence
  • Build projects: be responsible for supporting build projects through QGIS area mapping, implementation of new search areas in to google, bing and meta and putting posts live across social platforms

Requirements:

  • 1-2 years experience in digital marketing with hands-on experience of supporting search, display and paid social campaigns
  • Working knowledge of Google Ads (Search and Display), Facebook Ads, Microsoft Ads and Google Analytics
  • Strong Excel skills and ability to create and update reports, drawing out useful insights
  • Understanding of using website content management systems (umbraco would be advantageous)
  • Previous knowledge/experience using Salesforce or other CRM system would be advantageous
  • Previous experience of managing agencies desirable
  • Understanding of Search Engine Optimisation and previous experience using SEO tools
  • Proactive and enthusiastic – keen to learn and take ownership
  • Full UK driving licence- Due to the rural nature of this role, the person will need a full UK licence and their own car to commute into the office.

Benefits

  • A starting salary between £25,500 – £28,000, dependent on experience
  • 25 days annual leave + bank holidays with the option to buy/sell up to 5 days.
  • Daily free breakfast.
  • Private medical, life assurance, income protection
  • Cycle & Tech Schemes
  • Enhanced family leave
  • High street discounts on over 100 big name brands.
  • Career progression in a growing company.
  • Christmas and Summer social events
  • 75% staff discount on our broadband

Find out what it’s really like to work at Wessex Internet from some of our team by visiting https://www.wessexinternet.com/careers/ and watch our short video https://youtu.be/5U1j7GzB3Cc

Salary: £25,500 to £28,000 per annum, depending on experience
Role Type: Full Time/ Temporary.
Hours: 40 hours per week
Location: Office based Nr Blandford Forum, Dorset 8am – 5:30pm Monday to Friday. The candidate must live within the area & happy to commute to the office. We are unable to accept candidates who are out of area.
Working Type: Hybrid. Minimum 3 days in the office per week. A driving licence & car us required.
Visa: The company are unable to offer sponsorship for this role.

Click here to Apply Now

Weymouth: DORSET POSTCARDS FROM THE BARRY CUFF COLLECTION

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Postcard sent to Herne Bay in Kent, on 17th June 1973 – I’m fascinated by the chap in the foreground looking VERY hot and bothered in his shirt and trousers, socks and shoes among all the sunbathers!

Weymouth – Monday. Dear Mum & Dad, Although we’re coming home on Wednesday, we’re still enjoying ourselves in the tent life. We’re both looking well – Sue’s got a red nose & I had to buy a hat to protect my scalp. Haven’t shaved yet – getting quite bristly. Sun has been very warm & we’ve been on the beach most days. Sea is still a bit cold but we’ve been in most days – only for a paddle sometimes though!! We’ve done all the local high spots like playing golf – Sue beat me yesterday – & the amusements. Going Go Karting today. See you later in the week. Love Sue & Rex xxx

Postcard sent to Fernhill Heath, in Worcester, on 23rd June 1970 (lovely to see that Maud, in 1970, is thrilled with a coloured television at the hotel!). The card shows the SS Caesarea, which was a British Rail cross-channel ferry that operated the Weymouth to Channel Islands route, including Jersey. Built in 1960, the ship was one of the last traditional passenger steamers constructed for the Channel Islands. The coming of the car ferry to the islands in 1973 sounded the end of the classic service: Caesarea made her final scheduled sailing to the islands in October 1975.

23/6/70 Fairhaven Hotel, Esplanade, Weymouth.
Dear Edie & Bill, Having a nice time, weather warm and dry, but rain Monday. Hotel excellent, nice bedroom with Radio, Lounge, Coloured telly, and Lounge Bar separate. Hope you are both feeling better. Lovely this morning. Love from Maud

Summer in Stur: festivals, fairs and flourishing shops

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There’s never a dull moment in Sturminster Newton – and this August proves it. Whether you’re into vintage vehicles, live music, artisan markets or just a decent cup of tea, there’s something happening for everyone!
The month kicks off on Saturday 2nd August, when the Recreation Ground plays host once again to the ever-popular Car and Bike Enthusiasts’ morning from 9am to midday. With over 300 vehicles expected, it’s a great opportunity to admire classic motors and chat with their passionate owners.

Inside 1855


Also on the 2nd and 3rd, it’s time to spice things up – the Stock Gaylard Chilli Festival returns, complete with a mouth-cooling assist from Shroton Gin and Dorset Ginger.
Throughout the summer holidays, the Vale Family Hub at Butts Pond is open to all ages. Alongside excellent coffee, tea and light meals, visitors can enjoy craft sessions, children’s activities and good company – check their website valefamilyhub.co.uk or their Facebook page for up-to-date listings.
Mid-month brings a moment of reflection as Sturminster Newton marks VJ Day on 15th August. Formal commemorations begin with the Proclamation and flag raising at 10am in the Railway Gardens, followed by a Civic Service at 7pm, and the Lighting of the Beacon at 8.30pm. Free afternoon tea will be served at Community Connections in the Stour Connect Café.

The official opening of Forgotten Frowns by Pauline Batstone, Sturminster Newton myor


The following day (16th August), the Riverside Family Festival returns for its third year. This friendly, low-cost day of entertainment is organised by a local family and their friends – and always draws a good crowd.
Later in the month, on 23rd and 24th August, The Oak Fair returns to the Stock Gaylard Estate for its 18th year. What began as a small woodcraft fair has grown into a major countryside celebration, featuring crafts, countryside skills and live demonstrations, with a strong environmental and family focus.
Meanwhile, the town centre remains vibrant. SturAction continues to thrive with its five pre-loved shops, selling everything from clothes and books to furniture and collectables – plus a free uniform exchange. The 1855 Artisan Market hosts more than 100 local makers, offering everything from cheese and gin to ironware, art and handmade cards. Two traders have even used their space at 1855 to grow their businesses into their own shops, and another is expanding into a dedicated workshop – exactly the kind of success SturAction was set up to support.

The Green Lake Studio is a new crochet and craft space in Station Road


There’s also a warm welcome to Irina at The Green Lake Studio, who has opened a new crochet and craft space in Station Road, repurposing a tiny unit that had long been vacant. And congratulations to Forgotten Frowns Aesthetics and Beauty, the latest addition to Market Cross.
Sturminster Newton is buzzing this summer. Come and see what’s going on – you might just find yourself staying longer than you planned …

Summer strain and shared stories

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So the madness of summer is upon us: the long working hours and the constant checking of the weather forecast.
After endless months of winter rain, we now find ourselves seriously short of water. The livestock sector is struggling with limited feed stock, and any passing shower or thunderstorm is heartily welcomed.
Harvest is well under way, with many having cut a good area before the end of July – unusually early. Yields are varied, depending on soil type and how much rain fell in May and June.
All of this puts added pressure on farmers and their teams. Remember: we at the Farming Community Network are always here if needed.

Getting together
In June and early July, we hosted two farm walks, welcoming around 100 people over the two evenings. The first was held at my own farm in Winterborne Kingston, where Bournemouth University is conducting an archaeological dig exploring Roman and Iron Age rural life.
As well as viewing the dig, we discussed current farming practices – balancing environmental schemes with the need to maximise production.
Two weeks later, we had a fascinating visit to Hemsworth Farm, enjoying a guided tour of their organic dairy and regenerative farming system.
Alongside these, our Walk & Talk evenings have continued around the county – visiting the Piddle Valley, the Fleet area, Sherborne, Winyard’s Gap and Tollard Royal.
Do come and see us at the agricultural shows this summer: We’ll be at Gillingham & Shaftesbury on 13th and 14th August, Melplash on 21st, and the Dorset County Show on 6th and 7th September.
And we’re already preparing for our Harvest Festival service at Sherborne Abbey. Book it in your diary: 28th September at 6.30pm.
[email protected]

Marie Jose Cox ( Jo)

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18.09.34 – 26.07.25

Dorchester – Previously Child Okeford, Blandford & Newark Nottingham.

Aged 90
Passed away peacefully at Dorset County Hospital after a very short illness surrounded by her family. Beloved wife of the late Barry. Loving mother to Melanie and Corinne, grandmother of Charlotte, Jake , Lewis & Tom , and great grandmother of Esme, Toby , Hallie and Indie.

Funeral to be held at Weymouth Crematorium on Friday 15 th August at 11.30 am. Family flowers only please, but donations in Jo’s memory may be given to Alzheimer’s society via Grassbys Funeral Directors .

Allotment diary: July 2025

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Barry Cuff takes a look back at what happened on his Sturminster Newton plot last month

It was another very dry month with little rain, high temperatures and drying winds. The little rain we did have only amounted to around 0.6 of an inch. Water was in great demand across the allotment site, and we pumped from our 12 foot well most days to supply the tanks and troughs. Vegetables on our own plot were watered every day, including the maincrop potatoes. Some planting was held back until after the 0.3 inches of rain on the 20th. We have been picking tomatoes from the greenhouse most days, and we have lettuce available all through the month.

All images: Barry Cuff

3rd – The haulm (the stalks or stems) was dying back on the Jazzy, Sagitta, Maris Bard and Charlotte potatoes.

4th – Removed three more onions with white rot. Harvested courgettes, beetroot and blackcurrants (Val made a blackcurrant pavlova!). Gave four rows of Desiree potatoes 40 litres of water per row.

6th – Hand weeding.

7th – Dug Maris Bard (good) and Charlotte potatoes (very good!). Prepared the ground for leeks – it’s currently very lumpy.

8th – Dug two rows of Jazzy potatoes (excellent). Helped strengthen and put in new supports under the water-holding tank. Cut haulm off Sagitta potatoes. Harvested peas, courgettes, beetroot, blackcurrants and gooseberries. Fed the strawberry plants.

9th – First big tomato harvest: Akron, St Pierre, Rainbow Blend, Santonio, Santa Victoria and Ailsa Craig. Planted out lettuce from a plug tray.

10th – Weeds looked stressed from lack of rain.

11th – Picked the first Nairobi snap peas and Carrouby de Maussane mangetout. Harvested French beans, peas and a few onions.

12th – Picked courgettes, gooseberries and blackcurrants. A very hot day (31°C).

13th – Stored garlic: now totally dry. Dug five Harry potatoes (a new variety to us – good, but we won’t grow it again). Picked a punnet of bird-sown cultivated blackberries from the hedge.

15th – Harvested peas, snap peas, mangetout, gherkins, French beans and our first outdoor cucumber. Sowed Sweet Williams and Wallflowers in trays for 2026.

16th – Planted out Rudolph and Claret purple sprouting broccoli from plug trays.

17th – Planted out two rows of Musselburgh leeks from pots. Sowed Palla Rossa radicchio in a plug tray.

Caledonian rose pottaoes harves

18th – Hand weeding. Fed celeriac and strawberries. Harvested mangetout, snap peas, peas, gherkins, beetroot, onions and French beans. Had a big tomato and sweet pepper pick.

20th – 0.3 inches of rain! Sowed beetroot and carrot.

21st – Hand-weeded brassicas.

22nd – Planted out lettuce from a plug tray. Fed celeriac. Planted out Navona romanesco. Cut haulm on the four rows of Caledonian Rose potatoes (dying back). Harvested peas, snap peas, mangetout, gherkins, cucumber, beetroot and French beans.

23rd – Sowed Vitimo Chinese cabbage and the next batch of lettuce in plug trays.

24th – Removed cloches from the seven lines of brassicas, then hand-weeded, watered, sprayed for caterpillars and boron deficiency, and erected pigeon-proof netting. Large numbers of Large White butterflies on the wing.

26th – Harvested about 50 per cent of onions and laid them out in trays to dry. Picked cucumbers, gherkins and courgettes. Dug first good-sized carrots. Hand-weeded remaining onions.

27th – Dug two rows of Caledonian Rose potatoes – a good yield, but many were small due to drought.
We now need some decent rain for the remaining crops.