Home Blog Page 409

PEELER, Josephine

0

Josephine ‘Josie’ Peeler

Passed away very suddenly on November 8th 2020 aged 57.

Much adored and devoted mum to Tilly and Noah. Dearly loved and loving daughter to helen and the late Stephen. Much loved sister and best friend to Melanie.

Always with us.

The family are thankful for the thoughts and messages reveived.

5 Ways to Get More Out of Your Black Friday Digital Marketing

0

I can’t write about digital marketing in November without talking about Black Friday and Cyber Monday.
I know it’s unpopular with Indie businesses – but with November in our second lockdown, more
purchases will be made online in time for Christmas than ever before. Statistics show that Brits plan to
spend an estimated £6 billion on Black Friday and Cyber Monday purchases this year*. Consumers save
their pennies, search out the best deals and stalk products they plan to buy, waiting for the best deals.

Joanne Dewberry

Black Friday falls on 27th November, and Cyber Monday on 30th , giving you plenty of time to organise your offers and deals:

1. Preparation is key: Prepare your offers/discounts in advance, ensure you have adequate stock and the levels are correct in your shop. Clear your diary as all you will be doing on Black Friday is promotion, keep
your campaign on track and be aware of the stock levels throughout the day.

2. Be specific: Instead of having an overall discount giving customers a huge range to choose from, place two or three items on offer. By limiting the offer you spark interest, while increasing FOMO (fear of missing out) and desire from potential customers. Have a specific deadline 24 hours, 48 hours, don’t leave it indefinite as you need the time to increase FOMO and induce need to buy now.

3. Start teasing customers: Don’t leave your Black Friday deals to the last minute. Start creating an interest in the products and your offers as soon as with carefully scripted hints and images. Let your customers know when and where these deals/offers will be available.

4. Use social media: Tag all your offers with #BlackFriday, Use countdowns and clear imagery – lifestyle shots work really well as potential customers can see how the products will fit into their life. Update on stock levels increasing FOMO, make it easy and obvious how to purchase from social media too.

5. Have something special for regular customers: Send a newsletter out to your regular customers with a
discount/offer just for them, this in turn makes them feel valued.

* https://www.finder.com/uk/black-friday-statistics

By Joanne Dewberryhttps://joannedewberry.co.uk/

Real or not real? That is the question

0

It appears 2020 is the year many people are switching to a real tree – the British Christmas Tree Growers Association have said there has been a 24% sales rise year-on-year.

But an argument has waged for a few years now over whether a reusable artifical tree is actually a greener option than a real tree being cut down.

Irina Wilhauk shutterstock

Artificial Trees have seen a growth in popularity over the last couple decades, with many thinking they are the ‘green’ choice, saving a real tree from the axe and being re-used year after year.
But environmentalists actually disagree; mostly due to one ingredient – they are made of plastic. A 6.5ft artificial tree has a carbon footprint equivalent to about 40kg of greenhouse gas emissions – over twice that of a real tree that ends its life in landfill, and ten times that of a real tree which is burnt.

Recycle a fresh tree for compost or mulch, and it has negligible or even negative emissions. The Weldmar Hospicecare charity and their popular Tree-cycle scheme are reviving for 2021. Click the link to book your own collection – they’ll be in this area on the 8th of January, and suggested donation is £10.

Trinity Street Christmas Trees owner Pete Hyde said “This year we have partnered with Weldmar Hospicecare – in return for a donation to this valuable charity, we will collect and dispose of your tree with environmental responsibility”.

Buying a real, local Christmas tree is good for the economy and the environment and also makes for great memories.

When buying a real tree, Friends of the Earth advise to look for one that is locally produced – and we’re incredibly lucky to have some great growers right on our doorstep.

“Locally grown real trees are the best option if you can get one,” says Mike Childs, head of research at Friends of the Earth.

“At any one time in the UK there are about 100m trees growing with all the benefits that trees give to the environment. These trees would not be growing if it weren’t for the Christmas tree market,” “People worry about the environmental impact of having a cut tree but in fact, the growing process is positive” confirms Pete Hardy “one acre of our plantation provides the daily oxygen needs for 18 people, whilst a single farmed tree absorbs more than 1 ton of CO2 throughout its lifetime.”

It’s the start of Christmas.

Buying a real tree creates a memorable family moment, and often heralds the start of the Christmas period. For us it’s a

family affair, and we all head to one of the local grower’s field days to select our trees and see them cut down. It’s definitely the start of Christmas in our house!


Surely growing Christmas trees is easy money for land- owners?

Pete Hyde laughs – ‘you’d think, wouldn’t you?
But it’s taken me the last seven years to work out just how much care and attention they need throughout the year to get the right Christmas Tree shape in December. The amount involved in growing and caring for Christmas trees is immense! The planting, cutting, pruning, constant shaping, sensitive feeding… Plus it takes up to 10 years to grow a six-foot tree – that’s a lot of nurturing!’

What type of tree?

Eight out of 10 trees sold in the UK are Nordman fir – the classic tree we all know, with the pine needles we tend to loathe! The remainder are nearly all Norway spruce – the non-dropping softer- needled variety, but all the growers we spoke to supply a variety of trees including Nordman Fir, Noble Fir, Frazier Fir plus the traditional spruces.

“The Christmas Tree selection process is often a happy occasion, but sometimes it can
be contentious, with so much choice these days!” acknowledges Mike Burks, managing director of The Gardens Group. “Gone are the days when it was just the size of the Norway Spruce that was the issue. We now stock, from specialist growers in the UK, seven or eight different varieties and in lots of sizes and forms including cut, potted and pot grown trees. Think carefully about the space you’re placing your tree in (width and height!) and whether you value needle retention over things like scent. The Nordman, Noble and Fraser Firs are the ultimate in Christmas Trees. Their luxurious and well- proportioned appearance and feel make them second to none. They also have little needle drop and the Fraser Fir has a wonderful scent.”

We asked Richard Deffee, Head Forester of the Cranborne Estate for his expert top tips on choosing a great tree this year:

• Measure your space before buying – they look much larger when you get them in the house than out in the field!

• The Nordmann fir are more expensive than the traditional Norway spruce, but they will hold their needles much better.

• Buy from the grower if you can as you will usually get a better

deal and a fresher tree. Some growers allow access to the ‘growing trees’ in the field – this way you are guaranteed a fresh tree and lots of choice.

• If you can’t buy from a grower then do buy British, and local if you can – many trees are imported and may have been cut many weeks prior to purchase.

If you already have an artificial tree, do keep it and keep using it – but if it becomes a little bedraggled and artificial is still your thing – maybe you could opt for a second hand one in order to keep the carbon footprint down.

So how do we ‘Stop the Drop’?


The biggest fear of a real tree is that dreaded needle drop. But if you follow the right steps, it needn’t be an issue.

That way your tree will be freshly cut: It’s no surprise that one which was cut three weeks ago and travelled from another country is feeling a little weary by the time it gets into your house. If you can, use one of the local growers open field days. Failing that, buy from someone who uses a local grower so that you know your tree is as fresh as possible.

2 – Don’t decorate too soon.

There are limits on how long a tree will stay fresh. Keep it in your garden in a bucket of water, and only bring it into the house when you’re ready to decorate, as late as possible. If your tree has been up for four weeks by Christmas Day, it’s going to be past its best.

3 – Trim the bottom

Before putting it up, cut a 2cm slice off the bottom of the trunk: the same way you trim a bunch of flowers before putting them in a vase.

4 – Water it!

At the end of the day, it’s a giant house plant! Always keep them in a stand which holds water, and top up the water levels daily. We have big trees, and I water them every night before bed. I know each will drink at least a litre of water a day.

5 – Avoid the heat.

If you have a choice, try not to place your tree right next to a radiator or fire.

Heather’s Christmas Cake

1

‘It’s traditional to make your Christmas cake in November so it has plenty of time for the flavours to develop. But life gets in the way some years. The magic of my Christmas cake recipe is that whether it’s early November or Christmas Eve and you’re rushing to get everything done, it will provide you with that delicious, deep, Christmassy flavour.

The secret is cooking together many of the ingredients in a saucepan before baking, which speeds up the flavour development in the cake and helps to keep it lovely and moist.

I have chosen to use dried cherries instead of glacé and to add a little cherry jam as I love the slight tang of the cherry against the sweetness of the cake. The Cherry Tree, located near Bridport have two lovely cherry jams, one of which recently won a Taste of the West award. I also add in some spiced rum in place of the more traditional brandy as I think it really adds to all the spices in the mixture. My current fave is Lugger Spiced Rum made by Lyme Bay Winery, just over the border in Devon.
Heather
Heather Brown

Ingredients:

  • 10oz currants
  • 12oz sultanas
  • 3oz dried cherries
  • 1 lemon (zest and juice)
  • 1 orange (zest and juice)
  • 2tbsp rum (spiced rum works really well here but you can also use sherry or brandy)
  • 1tsp mixed spice
  • 1/2 tsp cinnamon
  • 1tbsp cherry jam
  • 5oz butter
  • 6oz soft brown sugar
  • 4 eggs, beaten
  • 7oz plain flour

Method:

Shutterstock
  1. In a large saucepan add the currants, sultanas, dried cherries, orange zest and juice, lemon zest and juice, rum, mixed spice, cinnamon, jam, butter and sugar. Cook together on a medium heat for 10 minutes, stirring regularly so that it doesn’t burn on the bottom and all the sugar and butter melt and coat the fruit. Take off the heat and leave to cool for 30 minutes.
  2. While the ingredients are cooling, spend some time lining your 8′′ round tin. As laborious and fiddly as this step is, it is well worth the effort as it helps stop the edges from drying out. Line the insides with 2 layers of baking parchment. Then take some brown paper and line the outside of the tin, making sure to have a couple of inches above the tin too, and tie with string to secure.
  3. Preheat the oven to 140º fan/gas mark 1.
  4. Once the fruit mixture has cooled, carefully stir in the eggs. Then gently stir in the flour.
  5. Place the mixture in the tin and bake in the oven for two and a half hours. Then start checking the cake every 15 to 30 minutes after the initial bake, until a skewer inserted into the middle of the cake comes out clean. Allow the cake to cool in the tin.
  6. Once cold, the cake can be covered with a layer of marzipan and icing ready for Christmas Day. If you have made the cake in advance, once the cake is cold, wrap it in a layer of baking parchment, then a layer of foil and place in an airtight container. You can bake up to three months in advance and store the cake this way. About one week before Christmas, you can ice the cake however you fancy. If you would like to, every two weeks, poke the cake a number of times with a skewer and spoon over some more rum. This is called ‘feeding’ the cake (it makes the cake slightly alcoholic so be careful if you know children will be eating the cake!).

By: Heather Brown

Dorset’s Top100 Fiction books are in!

0

Last month Dorset Libraries asked for your nominations for your top fiction books of all time.

We know – It’s the sort of dilemma that fills any book lover with equal parts tingly excitement and
existential dread.
And yet – the challenge was accepted, in your droves Dorset Libraries received nominations for
over 200 titles!

And while, yes, we’re all winners here *soothes the cover of the titles languishing at the back with just one vote each* there were, of course, some stand out favourites.
The top 18 are listed opposite – how many have you read? I’m almost ashamed to admit there are three that I haven’t – The Goldfinch, Middlemarch and 1984.
I know, I know… I’ll correct it soon, I promise! But I’m overjoyed that all of my own top favourites are in there To Kill A Mockingbird and Pride & Prejudice are probably my Desert Island books, closely followed by The Book Thief and Gone With The Wind (I’m nothing of not eclectic in my reading choices). It’s lovely to see some newer titles like All The Light We Cannot See holding its own against stalwart classics like Middlemarch too.

Dorset Libraries continue to offer rentals of e-books, audio books, e-magazines, newspapers & ancestry through lockdown. They are also running Virtual Reading Groups – expect lively conversation and thoughtful discussion. Details of all virtual events are here. On the last Thursday of each month there is a virtual live chat Reading Group (10-11am) – all welcome.

GOOGLOW, Mark

0

Mark Goodlow

After a short illness passed away on the 2nd November

A private family funeral has already taken place.

The family would like to thank everybody for their kind messages.

Any donations to macmillan Cancer support. Thank you

A Vet’s Voice | BEWARE OF WINTER FLEAS!

0

Here at Damory Vets one common query we get during the Winter is about fleas. Animals get fleas from other animals and from the external environment. Did you know that although fleas lay eggs on your pet the eggs only stay on the animal for a short period of time before they drop off into the environment? Within 3-5 days the eggs in the house can hatch into larvae that burrow into furnishings in the home. Because of this, a shocking 90-95% of fleas live in the environment and the visible fleas you see on your pet only make up 5-10% of the population in your home. 

Shutterstock


Fleas survive best in warm, humid environments so, the autumn and winter are particularly prolific times for fleas as you start to turn on your heating, making the house the perfect temperature for fleas to thrive and breed. Another reason these seasons are perfect for fleas is that your pet’s coats change and become thicker, creating an ideal environment for fleas to survive in. 

Controlling fleas at this time of year requires multiple approaches. It is important to treat your pets with flea products to stop them getting infested and bringing fleas into the home, your vets will sell a range of prescription products that will prevent and kill fleas on your pet. However, it is also equally important to control the fleas in the environment; in particular on the pet’s bedding, carpets, sofas and blankets. To get rid of the fleas in the environment it is important to wash your pet’s bedding
regularly at over 50 degrees Celsius. Hoovering carpets regularly, including under the sofas and furniture, is important too. Additionally, there are household insecticides available that can be sprayed on furnishings to eliminate fleas.

We hope you and your pets enjoy a pest free Autumn from the Small Animal Team at Damory Vets.

Julie Roper

Practice Manager

Damory Veterinary Clinic
Edward Street
Blandford Forum
Dorset
DT11 7QT

Telephone: 01258 452626 

Website: www.damoryvets.co.uk

HUMPHRIES, Ray

0

Tributes to Ray Humphries – “one of Shaftesbury’s finest”

by Fanny Charles

The streets of Shaftesbury were packed with people who turned out to pay their respects to one of the town’s best-loved residents, “Mr Shaftesbury,” as many called him, Ray Humphries MBE, who died on 24th October.

Owing to Covid-19 restrictions, the funeral on 10th November was a private family service, but the cortege passed through the High Street, stopping at the Town Hall, where Shaftesbury Silver Band played a tribute to Ray, a long-standing member who played the side drum.

To see the full obituary click here

Clearing the Blackmore Vale Magazine confusion. Again.

0

Over the last few months, there has been more than a little confusion locally around the existence of two ‘Blackmore Vale Magazines’ (what was once the beloved BVM). So we thought it would be a good time to clarify things – again.

We launched our digital magazine ‘The Blackmore Vale’ in August 2020 – going out monthly, we’re purely digital, and the only way to read our publication is online via our widely-shared links.
We are NOT subscription only (you can read us anwyhere!), nor is it just a website – it is a shareable interactive publication, you can download it and read it at your leisure, and all previous issues can be read here (there’s a complete library underneath the latest issue).

The BV magazine (we started as simply the ‘Blackmore Vale’ but have chosen to rebrand as the BV to avoid this exact confusion) is owned and run by us, Laura & Courtenay, a couple from Sturminster Newton, living and raising our four children within the Vale, where we have lived and worked for almost thirty years.

In the month following our own launch, Lloyd and Ruth Armishaw – who also own Armishaw’s Removals in Wincanton – launched a free physical printed fortnightly newspaper ‘The New Blackmore Vale Magazine’.

Neither company has any connection with the original Blackmore Vale Magazine, for which all Intellectual Property, trade marks and copyright are still owned by Reach PLC (the exact reason why our magazine is as different as possible to the original!).

And neither company has anything to do with each other. We do not share content, we are very different publications, we are entirely separate enterprises.

If you were one of the many who wondering – we hope that clears things up. If you have any questions then please do feel free to contact us and we will of course be more than happy to discuss them with you.

🙂