On one of the hottest evenings of the year so far, more than 60 business owners from across North Dorset’s market towns gathered on 10th July at Hinton Workspace near Sturminster Newton to explore a shared ambition: to work more closely together and build a rural business voice bigger than the sum of its parts.
The event – initiated by Shaftesbury Chamber and quickly embraced by Gillingham and Sturminster Newton Chambers – marked the first step towards a united network of local chambers, with representatives from Sherborne and Blandford also attending.

Alice Fox-Pitt, who hosted the evening, said:
‘We welcomed over 70 people to Hinton for an evening driven by one shared goal: to elevate North Dorset businesses, and strengthen the ties that hold our local community together. It really was something special.’
North Dorset MP Simon Hoare, who has long championed rural business, gave a wide-ranging and passionate speech celebrating the role of enterprise in sustaining local life.
‘For too long, Dorset Council has been concerned with what I call the “Southern Smile” – Weymouth, Portland, Christchurch, Poole… and north of Wimborne, apparently we’re all too busy hunting, shooting, milking and country dancing to be noticed,’ he said. ‘But you are absolutely vital.
‘Approximately 65% of North Dorset residents are either at, or well over, the age of retirement – and we cannot afford our rural areas to become, effectively, the largest open-air nursing home outside of Eastbourne.

‘In every step and turn of this constituency I find innovation, investment, enterprise and enthusiasm. That’s the danger if we don’t attract and keep working-age people.
‘We need investment – in digital infrastructure, in roads, in schools – so that the next generation can take up the job offers you’re creating.
‘I think entrepreneurialism is now seen as something of a slander. Profit has become something almost to be embarrassed about. The private sector is something to be tolerated rather than championed. But we all know that without a vibrant private sector, there can be no successful and reliable public sector. It’s the Corporation Tax, it’s the Business Rates, it’s the National Insurance and it’s the Income Tax that pays for our much-needed nurses, doctors, teachers, police, army…’

He also called for more pride in what local businesses are already achieving:
‘We need to champion, far more proudly and with far more confidence, the absolute importance of business in North Dorset.’
The message of interdependence was echoed by others in the room. Sturminster Newton mayor Pauline Batstone spoke of the value in unity:
‘We can still operate as independent chambers, but working closely together, speaking with one voice. This is about creating a thriving rural economy – and jobs for our young people.’
Councillor Virginia Edwyn-Jones, mayor of Shaftesbury and chair of Shaftesbury Chamber of Commerce, echoed the call for unity:
‘North Dorset has so much to offer – terrific businesses, skilled people and a strong sense of community. But to thrive, we need to make sure our voice is heard. That means working more closely than ever with our neighbouring towns to build a shared vision for the rural economy as a confident, collaborative hub of innovation and enterprise.’
Friars Moor veterinary practice director Yoav Alony-Gilboa put it more bluntly:
‘If we don’t support each other, we’re all doomed! We’re all deeply connected – and this is why events like this are brilliant.’