Good Retail Awards fall in love with Wimborne

Oscar season arrived early in Dorset! Wimborne BID (Business Improvement District), the not-for-profit, business-led initiative to invest money into the local economy has won the Retail District Award in the prestigious Good Retail Awards 2023. Wimborne BID was awarded this top prize for creating an imaginative Christmas film to market the town, engaging people to support local businesses, and encouraging visits to Wimborne.
The 90-second Christmas film was called ‘Fall in Love with Wimborne this Christmas’ (see right) and featured two people meeting and falling in love in the town. Each scene was shot in front of businesses in the town, showcasing the range and diversity on offer with around 50 businesses being shown.
The judges’ said: ‘Wimborne BID demonstrated a determination to reinvigorate their town. Their brilliant promotional campaign showcased retailers and shared their love for the town.’
Organized by Modern Retail, these awards celebrate retailers who are making a positive impact in their industry and aim to highlight the achievements of those who are embracing creativity and innovation to achieve retail success.
Wimborne BID emerged victorious over Brighton, Hammersmith, and Worcester BIDs to receive this top accolade at a ceremony held in Birmingham.
Delighted Wimborne BID Manager, Tammy Sleet, says: ‘This creative idea brought positive promotion for the town, showing off the fantastic range and quality of businesses in Wimborne. We are thrilled!’